FMCG: Purina

The Challenge

How could Purina reengineer their

digital communications, and

nurture customers throughout

their purchase journey?

With a brief to reimagine Purina’s online communications, eWave would develop an end-to-end email marketing strategy that would drive value, loyalty and growth with every send. Believing that innovation doesn’t stop at technology, eWave would push the boundaries of design and usability to maximise user experience and conversion.

The Strategy

Create responsive, interactive and

personal emails that impact

customers across all devices

Working closely with multiple brands across the Purina group, eWave would help accelerate digital commerce journeys and enhance engagement across all touchpoints. Understanding that Purina’s customers are increasingly mobile-first, responsive and touch-friendly design elements such as swipe sliders and expandable menus would be leveraged to engage, regardless of the device they are viewed on.