The fast-moving consumer goods (FMCG) industry faces unique challenges in commerce, and global organisations have struggled to navigate the digital innovation curve. In a post-COVID world dominated by social media, the demands on FMCG brands are only increasing.
The pandemic has dramatically accelerated the migration to ecommerce for FMCG and rapidly changing customer expectations require an overhaul of operations in order to provide a seamless and connected experience.
As digital FMCG commerce continues to outpace offline growth, the opportunity for organisations to access more customers across more markets is unprecedented, creating a huge advantage for brands that transform effectively.
eWave’s commerce consultants help retailers and manufacturers develop omnichannel strategies, strengthen physical and digital infrastructures, and create customer experiences which accelerate growth at speed and scale.
Traditionally B2B organisations, FMCG businesses are realising that their digital channels and platforms are not equipped for the huge surge in demand, and are struggling with confusing user experiences caused by outdated technology.
There’s an immediate need to digitalise operations and simplify the online journey to build loyal customers and increase sales. Beyond technology, effective marketing is required in order to reinforce connections with consumers across multiple regions.
Additionally, FMCG brands have been faced with the opportunity of going direct-to-consumer (D2C). While there is huge potential to accelerate ecommerce operations with D2C, it raises new challenges around customer acquisition and retention, profitability and logistics.
Lack of connection with customers
Complex customer experiences
Move to D2C
eWave has more than a decade of expertise in reimaging ecommerce experiences for FMCG brands. Our specialised consultants provide an unparalleled understanding of unique industry challenges to develop innovative solutions.
We work closely with FMCG organisations to assess the entire digital ecosystem and develop a commerce strategy that empowers them with flexibility, scalability and agility. By taking a customer-first approach, we develop strategic roadmaps focused on customer experience outcomes.
eWave delivers powerful, cutting-edge technology solutions that streamline experiences for our clients and their customers. Furthermore, we developed a bespoke D2C solution to help FMCG brands take advantage of a new business model at speed and reduced cost.
Understanding that innovation doesn’t stop at technology, we push the boundaries of design and usability to maximise user experience and conversion. With a focus on reinvigorating customer acquisition and retention strategies, we develop end-to-end marketing strategies that drive value, loyalty and growth.
KEY BENEFITS
Higher engagement
Increased sales
Speed to market
Considerably enhanced user experience
Reduced operational cost
Improved customer relationships
Reduced demand on call centres
Ability to service much broader market efficiently (small to midsize players)
eWave has helped FMCG brands overcome complex challenges with a unique blend of technological expertise and creative flair. We deliver customer-centric solutions that drive considerable business transformation.
Our forward-thinking creativity has delivered valuable features for Nestle’s customers, like hyper-personalisation and product recommendation. Our unwavering commitment to optimising customer experience has resulted in reimagined applications for Coca-Cola and Godiva, leading to greater engagement and increased sales.
eWave helped develop my vision of having a single ecommerce platform for once-off purchases as well as a subscription-based solution, and tailor online experiences depending on whether you are a B2B or B2C customer, which has been transformational for our business.
Schedule a 30 min discovery session.