Insights

The modern marketplace is transforming rapidly, that much is clear. But what exactly is driving these most recent changes, and how can businesses ensure they’re not left behind in the digital revolution?

A new year, a new decade. With technological advances set to continue along an exponential trajectory, combined with a shift in consumer values and behaviour, we’re in for some transformational times. Read on for the future impacts of all things content, commerce and consumerism in 2020.

There's no question: AI is transforming the way we live and work. Since debuting Einstein AI at Dreamforce a few years ago, Salesforce has built artificial intelligence into more and more of its tools. We attended the annual event in San Francisco, and here's what we learned:  

The holy grail of customer experience is having all the data on an individual customer in a single record. Recognise them instantly, and give them a great experience in the era of ever-increasing customer expectations.