About Us

An Independent Business Transformation

Innovator with Commerce at our Core.

Our History
2020
Golden Moment
eWave partner with Salesforce on Commerce Cloud as Gold Partner
2019
Make Every Experience Shoppable
eWave partner with Adobe to empower our clients to own their customer journey, end-to-end.
2018
eWave Asia
eWave open an office in Singapore, and acquire Infinity Technologies to gain a team of 20 based in Hong Kong and China.
2017
Harbourside HQ
eWave Sydney move into Millers Point office, gaining harbour views, and adding 20 team members.
2016
Up, up and away!
eWave partner with Salesforce to bring the power of the Multi-Cloud to APAC organisations.
2015
Excellence is expected
eWave named Magento’s APAC Partner of Excellence for the third year running.
2014
Going Global
eWave expand to Europe, with offices in Belarus and Ukraine, more than doubling our number of team members worldwide.
2012
A partnership for success
eWave become a Magento Gold Solution Partner, accelerating major projects such as Canon, Nestle & Kennards Hire.
2009
eWave is launched
Fatima Said and Karl Norman launch eWave, a digital agency with commerce at its core.

Awards & Achievements
Commerce Partner
of the Year APAC
2019
Magento APAC Partner
of Excellence
2018
Magento B2B Global
Expansion Award
2015
Magento Global
Elite Partner
2019
NORA Commerce
Partner of the Year
2018
Magento Spirit of
Excellence Award
2014
Adobe Best
Commerce Experience
2019
Magento APAC
Partner of Excellence
2015
Magento APAC
Partner of Excellence
2013

Leadership Team

Fatima Said
Fatima Said
Managing Director
A leading technologist in the commerce space backed by a history of brand transformations and business results, Fatima is known industry-wide for her technical ability and future-focused entrepreneurship.
A leading technologist in the commerce space backed by a history of brand transformations and business results, Fatima is known industry-wide for her technical ability and future-focused entrepreneurship.
Karl Norman
Karl Norman
CEO
An industry-leading strategist in the commerce space, Karl’s vision and passion for delivering brand transformations has earned him a reputation as one of the most sought after experts in his field.
An industry-leading strategist in the commerce space, Karl’s vision and passion for delivering brand transformations has earned him a reputation as one of the most sought after experts in his field.
Andre Koot
Andre Koot
Chief Financial Officer
As an experienced international finance and business executive with over 20 years in the industry, Andre is committed to delivering business growth through long term sustainable business practices.
As an experienced international finance and business executive with over 20 years in the industry, Andre is committed to delivering business growth through long term sustainable business practices.
Daniel Mylnikov
Daniel Mylnikov
Chief Operating Officer
Daniel brings 16 years of commerce experience across Europe and the APAC region to his role as Head of Consulting. His team has led digital transformation projects for some of the world’s largest organisations, acting as a partner for success in today’s changing digital landscape.
Daniel brings 16 years of commerce experience across Europe and the APAC region to his role as Head of Consulting. His team has led digital transformation projects for some of the world’s largest organisations, acting as a partner for success in today’s changing digital landscape.
Camille Baumann
Camille Baumann
Chief Customer Officer
Camille is a high impact Marketing, Sales and Operations leader with over two decades of experience gained from Consulting, Agencies and In-House senior roles across Asia Pacific with a track record of scaling up and driving hyper-growth for a myriad of B2B and B2C brands.
Camille is a high impact Marketing, Sales and Operations leader with over two decades of experience gained from Consulting, Agencies and In-House senior roles across Asia Pacific with a track record of scaling up and driving hyper-growth for a myriad of B2B and B2C brands.
Sam Amirikia
Sam Amirikia
Chief People Officer
With a relentless ambition to understand the unique challenges and requirements of a business, Sam is passionate about connecting clients with his global network of industry talent.
With a relentless ambition to understand the unique challenges and requirements of a business, Sam is passionate about connecting clients with his global network of industry talent.
Max Borovik
Max Borovik
Chief Technical Officer
Bringing over a decade of expertise in the technology and commerce space across Europe and Asia-Pacific, Max controls the agency’s technology systems and is committed to embedding innovation at the heart of everything we touch.
Bringing over a decade of expertise in the technology and commerce space across Europe and Asia-Pacific, Max controls the agency’s technology systems and is committed to embedding innovation at the heart of everything we touch.
Nate Ryan
Nate Ryan
Director, Solution Delivery & Services
With over 12 years experience in implementing innovative and complex deliveries, Nate has an unwavering desire to blend strategy, creativity and technology to enable experience-driven digital reinvention.
With over 12 years experience in implementing innovative and complex deliveries, Nate has an unwavering desire to blend strategy, creativity and technology to enable experience-driven digital reinvention.
Daniel Day
Daniel Day
Director, Experience Services
With over 10 years of experience in Account Management working with the biggest brands in Europe, Middle East and Australia, Dan’s focus lies in growing businesses through cutting edge retail strategy, creative content and innovation.
With over 10 years of experience in Account Management working with the biggest brands in Europe, Middle East and Australia, Dan’s focus lies in growing businesses through cutting edge retail strategy, creative content and innovation.
Nevan Lalich
Nevan Lalich
Global Head of Creative
With a focus on digital transformation and brand commerce, Nevan drives user experience through innovative design and pushes creative expression in every project he touches.
With a focus on digital transformation and brand commerce, Nevan drives user experience through innovative design and pushes creative expression in every project he touches.
Ketan Kansara
Ketan Kansara
Sales Director ANZ
With 20 years of combined experience across technology and commerce industries, Ketan is dedicated to aligning technology, people and processes to address business challenges and define strategic vision.
With 20 years of combined experience across technology and commerce industries, Ketan is dedicated to aligning technology, people and processes to address business challenges and define strategic vision.

We’re thinkers, we’re creatives, we’re technologists and we’re looking for people to join us on our journey

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