CAMPAIGNS: CANON
Challenge
How could Canon Australia
reengineer and nurture customers
through their purchase journey?
Canon Australia approached eWave with a brief to entirely reimagine their email marketing communications. The challenge for eWave was to create a stream of communication that would attract, engage and nurture customers in equal measure. To truly make an impact on Canon’s technology-savvy customers, the campaign strategy would have to be interactive, conversion-centric, and powerfully creative.