Insights

Consumer technologies and touchpoints are charging ahead, often leaving monolithic ecommerce platforms playing catch up. Forward-thinking brands are now turning to ‘headless commerce’ to enable them to take the reins and provide consumers with immersive commerce experiences across numerous touchpoints.

While all good brand marketers understand that “content is king”, they’ll also understand that it’s not enough on its own. In order to thrive in today’s digital economy, consumer brands need to master two things: Tell engaging stories about their products while providing a seamless path to purchase.

Just as a lot of brands have begun to catch up, the goalposts of Email Marketing have again shifted. For this, you can thank Machine Learning.

Canon is one of the world’s most iconic brands for a reason. For over 80 years they have been at the forefront of innovation, and recently, Canon Australia decided to take the next step of their digital transformation journey.