B2B Commerce is Exploding: 4 Trends Businesses Can’t Afford to Ignore
B2B ecommerce is growing at a staggering pace. Don’t believe us? By 2021 the US B2B market alone is estimated to be worth $1.2 trillion. Huge, right?
For many businesses, the prospect of going global is an appealing one, offering the chance to increase market share, and ultimately, their bottom line. Increasingly companies are looking to emerging markets as a way to reach customers, and an opportunity to become a category leader.
Whilst B2C companies have long known that a great customer experience is crucial for success, many B2B brands are only just beginning to realise that they need to catch up with the way their end customer is discovering, researching, and purchasing their product or service through digital platforms.