CX Strategy Insights
Headless Commerce: Is this New Architecture Approach Truly Innovating Experience-driven Commerce?
Consumer technologies and touchpoints are charging ahead, often leaving monolithic ecommerce platforms playing catch up. Forward-thinking brands are now turning to ‘headless commerce’ to enable them to take the reins and provide consumers with immersive commerce experiences across numerous touchpoints.
Rather than assuming requirements to then build a customer journey, we turn the process on its head, starting with the big picture and then getting to the detail.