Insights

A new year, a new decade. With technological advances set to continue along an exponential trajectory, combined with a shift in consumer values and behaviour, we’re in for some transformational times. Read on for the future impacts of all things content, commerce and consumerism in 2020.

There's no question: AI is transforming the way we live and work. Since debuting Einstein AI at Dreamforce a few years ago, Salesforce has built artificial intelligence into more and more of its tools. We attended the annual event in San Francisco, and here's what we learned:  

The holy grail of customer experience is having all the data on an individual customer in a single record. Recognise them instantly, and give them a great experience in the era of ever-increasing customer expectations.