Insights

Digitalisation has transformed commerce, communication, entertainment, and other facets of human life. Not only did the recent shift towards digital speed up innovation, but it also drove economic change.

Consumers are the driving force behind the fast-paced and fragmented digital commerce landscape, not to mention the emerging eCommerce trends seen every year. With people resorting to digital channels amid the pandemic, companies have realised that adaptation is essential to growth and survival. The surge in online interactions has also encouraged businesses to deliver shopping experiences that transcend screens.

Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the acquisition of eWave, an Australian-born digital commerce experience consultancy with strong expertise in Adobe and Salesforce´s commerce solutions. With this acquisition, Globant reinforces its global leadership in digital and cognitive transformation and expands into Australia and several Asian countries. r listing

eWave has just been recently announced winner of Salesforce’s Partner Innovation Award for Commerce! The Salesforce Partner Innovation Awards recognize Salesforce Partners for their outstanding innovation of transformative solutions that deliver customer success.

Mobile-first design, faster site performance, and enhanced UI/UX are essential aspects to an eCommerce architecture that can increase conversion and deliver better commerce results. As buyer expectations rapidly evolve, it’s critical to provide every customer with engaging and memorable eCommerce site experiences.