Healthcare has lagged behind other industries when it comes to digital transformation, despite its vital importance. Changing behaviours driven by a global pandemic has massively accelerated the process, however, and healthcare is increasingly becoming a digitally mature industry.
With the rise of on-demand healthcare and the importance of big data, patients and healthcare professionals now expect efficient, connected and streamlined experiences that are easily accessible for every user on every screen.
The transition to a fully digitalised, offline-to-online patient journey is opening new opportunities in the research and development of medicines and delivery of healthcare services, while resolving barriers to treatment and improving patient outcomes.
eWave has been innovating and delivering revolutionary patient-centric solutions for some of the world’s leading healthcare providers for over a decade. With unparalleled expertise in industry-leading commerce and digital experience platforms, eWave’s consultants help healthcare organisations meet and exceed expectations at speed and scale.
It’s clear there is an urgent need to improve the customer experience across all touchpoints, from patients and carers to healthcare professionals and institutions. To create patient-centric solutions that improve lives, we have to streamline and simplify the entire journey.
With fragmented views of customer and product information across regions, complex patient management processes and strict data protection regulations (including HIPAA compliance), the healthcare industry presents significant transformation challenges.
Outdated offline systems mean that healthcare providers lack advanced architecture and data management systems to manage data collected from multiple sources. A complete overhaul of operations is required in order to process and analyse data efficiently, yet it’s extremely challenging due to the organisational complexity and volume of information.
Lack of connection with customers
Inadequate digital infrastructurte
High volume of data from multiple sources
Data protection regulations
Government or insurance co-payments
Complexity around what products can be sold to who
At eWave, we understand the importance of seamless customer experiences, and solving complex challenges is our bread and butter. This is how we’ve successfully implemented groundbreaking solutions for global healthcare leaders to help them thrive in the new experience-driven digital landscape.
Our specialised consultants provide an unparalleled understanding of unique industry challenges to develop innovative solutions. In healthcare, it’s evident that personalised and simplified customer journeys are crucial to improving the customer experience.
eWave’s strategic approach and deep expertise enabled the development of a revolutionary healthcare platform to support Cochlear's global growth. The complete transformation project, including journey mapping, UX/UI, re-platforming and multi-country rollouts, resulted in a first-of-its-kind centralised solution that was also compliant with stringent healthcare legislation.
Our team of commerce experts take innovation far beyond the customer experience by tailoring the solution to their unique business needs. We develop industry-first solutions that deliver seamless experiences for healthcare professionals, patients and their families, while ensuring legal compliance of medical data for complete peace of mind.
KEY BENEFITS
Considerably enhanced user experience
Faster delivery of patient solutions
Increased customer and healthcare professional satisfaction
D2C experience for rapid global growth
Data compliance
eWave simplifies the healthcare industry complexities with innovative, customer-centric digital transformation. Our cutting-edge solution for Cochlear elevated their customer experience, reflecting a key Cochlear value of empowering people to connect.
We helped cement Cochlear’s market-leading position by delivering solutions across 14 countries, which will add value to their global growth strategy well into the future.
We chose eWave for their deep digital commerce expertise in building a solid platform foundation that enables us to scale for ongoing growth and expansion into new markets.
Since our new website launched, our healthcare professional customer base has experienced a new level of simplicity and agility that is unique in the clinical space.
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