Customer Experience is the New TV Commercial
Anyone who’s ever watched Madmen knows that a great TV commercial used to be a sure fire way of standing out from the crowd. Big media budget + flashy advert = sales.
Those days are over.
For many businesses, the prospect of going global is an appealing one, offering the chance to increase market share, and ultimately, their bottom line. Increasingly companies are looking to emerging markets as a way to reach customers, and an opportunity to become a category leader.