Insights

The holy grail of customer experience is having all the data on an individual customer in a single record. Recognise them instantly, and give them a great experience in the era of ever-increasing customer expectations. 

Why is it so challenging to sell to B2B buyers? For starters, there has always been a greater number of people involved in the purchasing process than B2C. And as it turns out, this number is rising.

What’s all this “B2B Transformation” you ask? Well, put simply, digital transformation is the application of digital technologies to streamline processes and improve customer experience. Easy, right? Well, kind of. 

Remaining relevant as the industry evolves and competition heats up is no easy task.

Brands usually turn to new trends, technologies and increased marketing spend to try and keep up but this fails to recognise how vital your point of transaction is, in the context of a changing e-commerce landscape.

Anyone who’s ever watched Madmen knows that a great TV commercial used to be a sure fire way of standing out from the crowd. Big media budget + flashy advert = sales. 

Those days are over.