Insights

For many businesses, the prospect of going global is an appealing one, offering the chance to increase market share, and ultimately, their bottom line. Increasingly companies are looking to emerging markets as a way to reach customers, and an opportunity to become a category leader.

In today’s market, technology is changing the way companies attract and retain talent, compelling HR leaders to shift from their traditional role as a support system to an enabler of digital transformation.

Whilst B2C companies have long known that a great customer experience is crucial for success, many B2B brands are only just beginning to realise that they need to catch up with the way their end customer is discovering, researching, and purchasing their product or service through digital platforms.

In today’s market, remaining responsive to change in the digital era is what will set you apart from the competition and encourage you to continue disrupting your own business model.

A decade ago the first smartphones hit the market, quickly changing the way we communicate, work and conduct business. Fast forward to 2019 and smartphones have surpassed the desktop as our preferred way of shopping- with a recent Salesforce study stating that “mobile devices make up more than half of website traffic and orders to