Defining B2B Buyer Personas in a Digital World
Why is it so challenging to sell to B2B buyers? For starters, there has always been a greater number of people involved in the purchasing process than B2C. And as it turns out, this number is rising.
Remaining relevant as the industry evolves and competition heats up is no easy task.
Brands usually turn to new trends, technologies and increased marketing spend to try and keep up but this fails to recognise how vital your point of transaction is, in the context of a changing e-commerce landscape.