The Global Consumer Confidence Index has now risen for straight months, as reported by Ipsos.
With consumer spend rebounding, retail re-opening, and brands boosting their online presence, competition is intense and becoming more tech-savvy.
A significant long-term trend is investing in eCommerce (which is now core system architecture). Physical channels are enhancing eCommerce stores, and every touchpoint can now be shoppable with the right technology.
What is your business doing to deliver cohesive, unified experiences across channels? Let us know in the comments.
