Attracting & Retaining Digital Talent
In today’s market, technology is changing the way companies attract and retain talent, compelling HR leaders to shift from their traditional role as a support system to an enabler of digital transformation.
Whilst B2C companies have long known that a great customer experience is crucial for success, many B2B brands are only just beginning to realise that they need to catch up with the way their end customer is discovering, researching, and purchasing their product or service through digital platforms.
A decade ago the first smartphones hit the market, quickly changing the way we communicate, work and conduct business. Fast forward to 2019 and smartphones have surpassed the desktop as our preferred way of shopping- with a recent Salesforce study stating that “mobile devices make up more than half of website traffic and orders to