The Challenge

How could a Timberland take a leap into the Australian market?

A giant of outdoor footwear and fashion, Timberland came to eWave with the goal of strengthening their presence in the Australian market with the launch of a best-in-class digital commerce experience. In need of an online application to match their in-store experience and reflect the brand’s ethos, eWave would work with the brand to produce a commerce ecosystem that would realise their vision of digital reinvention.

The Strategy

Leverage service design thinking to engineer the ultimate customer experience.

After identifying the must-win-moments of Timberland’s purchase journey, a digital roadmap was created that would streamline omnichannel retail and nurture customers through to loyalty. With an ecosystem of technologies at the core of the strategy, eWave would work with Timberland to build a brand commerce experience with the performance and scalability to drive customer success long into the future.

The Result

A frictionless brand commerce experience that empowers the customer at every touchpoint.

The resulting application provides a rich brand commerce experience that excites new customers and brand loyalists alike. A carefully curated mix of content and commerce thread through the platform is specially designed to add value and fast-track the user journey. And with lightning checkout, click and collect, click and dispatch, and multi-channel returns, Timberland’s end-to-end brand experience far-exceeds customer expectations across all channels.

170% Year-on-Year Digital Commerce Growth

Click & Collect Doubled Sales Overnight

Seamless Omnichannel Experiences

“eWave bring a really unique perspective on how to dial up a digital experience for a consumer. Throughout our relationship, their industry expertise has provided great value for our customers.”

Mark Teperson
Chief Digital Officer - Accent Group

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