The Athlete’s Foot are a brand reknowned for their reliability, expertise and forward-thinking innovation. With a goal of aligning the online experience with their brand values, the retailer set their sights on company-wide digital transformation. The challenge of the vision was to empower customers by streamlining omnichannel purchase journeys and creating compelling experiences at every touchpoint.
By streamlining their multi-channel initiatives into one engaging customer experience, The Athlete’s Foot have positioned themselves as a leading footwear retailer. With a reengineered product navigation system and an order management system that ensures customers can always purchase their desired product regardless of stock location or franchise store, the reimagined application provides a vastly enhanced customer experience across every touchpoint.
Chief Digital Officer - Accent Group