Retail: Sportsgirl

The Challenge

To create an intuitive and responsive customer experience

Sportsgirl didn’t want to fall behind their competition. This iconic Australian brand has come a long way in its 70 years of operation and they wanted to make sure that they were implementing the best tools and trends to better serve their young, digitally savvy consumer.

The Strategy

Integrating sophisticated technologies at every touch point to create a personalised journey

Harnessing the power of Magento 2, we evolved Sportgirl's UI and UX, including their navigation, content and checkout. We added sophisticated personalisation throughout and upgraded their orders and refunds system using Shippit, ensuring a seamless experience for customers. We also created a Help Centre - Dashboard, allowing customers to easily control the content area and search for FAQs.