The Challenge

How could Skechers successfully launch their digital commerce presence in the Australian market?

Skechers is a global leader in the performance and lifestyle footwear industry.
In need of an online application to match their in-store experience and reflect the brand’s ethos, Skechers came to eWave to make their digital transformation vision a reality. As the regional launch for the brand’s online presence, selection of an experienced partner was paramount.

The Strategy

Power the customer experience with harmonious integration of commerce technologies

Effective use of technology is a critical consideration of any digital transformation. The digital roadmap for Skechers eCommerce launch was constructed with an ecosystem of technologies at its core. Magento 2, along with a restructured system infrastructure, would provide Skechers with a platform with the performance and scalability to power their digital transformation and drive customer success long into the future.

The Result

Power the customer experience with harmonious integration of commerce technologies

From previously having no Australian eCommerce presence, Sketchers now have an established and growing online customer base that generates record breaking revenue month after month. With a strong focus on enabling omnichannel commerce, click & collect and a decentralised stock inventory provide seamless brand experiences regardless a customer’s path to purchase.

187% revenue growth since launch*

50% improvement in conversion rate*

200% increase in transactions*

*December 2016 (launch month) vs. December 2017

“eWave bring a really unique perspective on how to dial up a digital experience for a consumer. Throughout our relationship, their industry expertise has provided great value for our customers.”

Mark Teperson
Chief Digital Officer - Accent Group

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