The Challenge

How could Platypus take their digital commerce experience to the next level?

Platypus curates the latest and greatest footwear and apparel for individuals with a personal style. With an already well established brick and mortar presence, Platypus sought to empower the customer by streamlining omnichannel purchase journeys and creating compelling experiences at every touchpoint.

The Strategy

To harmoniously balance functionality, efficiency and innovation.

Innovation was at the core of Platypus’ strategy. With over 70 Platypus stores spanning across Australia and New Zealand, eWave created a digital roadmap that guides the brand’s vision of multi-channel transformation. The goal was to offer customers a connected, streamlined experience across all channels, and the strategy was a blueprint for success in a fast-changing market.

The Result

An interconnected digital ecosystem that pushes the limits of brand experience.

By streamlining their multi-channel initiatives into one engaging customer experience, Platypus have positioned themselves as the premier fashion footwear retailer in the industry. With a reengineered product navigation system, deep social integration and an order management system that ensures customers can always purchase their desired product regardless of stock location, the reimagined application provides a vastly enhanced customer experience across every touchpoint.

22% Revenue Increase

19% Conversion Rate Increase

170% Year-on-Year Digital Commerce Growth

Click & Collect Doubled Sales Overnight

“eWave bring a really unique perspective on how to dial up a digital experience for a consumer. Throughout our relationship, their industry expertise has provided great value for our customers.”

Mark Teperson
Chief Digital Officer - Accent Group

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