As the most recognisable sportswear brand in the world, Nike was looking to align their online presence with their reputation for quality and innovation. The brand wanted to entirely restructure their user journey, redevelop their integrations, and produce a seamless transition from acquisition to conversion. In 2015, Nike selected eWave to build out their digital roadmap and accelerate their journey to commerce maturity.
The result is as functional as it is beautiful, and ensures a customer experience that mirrors the quality of the Nike brand itself. The reimagined application nurtures customers throughout their purchase journey, driving conversion and inspiring loyalty at every touchpoint.