With a heritage built on market innovation and transcendent customer experiences, Myer are an icon of Australian retailing. However, with an extensive network of around 750 suppliers feeding their digital commerce channels and causing bottlenecks in the product management process, products could take up to 3 months to appear online. This speed-to-market left suppliers frustrated, and customers with a bad experience, only able to shop their favourite brands a season too late.
Today, Myer’s extensive network of suppliers have direct access to a centralised portal where they can upload and enrich product information, with automated verification processes. Internal and external stakeholders also have complete PIM visibility, with a dashboard that prioritises required actions and information errors. The result of these enhancements, is that products now take just two to five days to go live on the Myer website - down from three months. Bringing unprecedented efficiency to organisational processes, the solution has completely transformed Myer’s digital business.