The Challenge

How could Myer remove damaging bottlenecks in getting products online?

With a heritage built on market innovation and transcendent customer experiences, Myer are an icon of Australian retailing. However, with an extensive network of around 750 suppliers feeding their digital commerce channels and causing bottlenecks in the product management process, products could take up to 3 months to appear online. This speed-to-market left suppliers frustrated, and customers with a bad experience, only able to shop their favourite brands a season too late.

The Strategy

Leverage the power of Akeneo to streamline product information management

After identifying the need for a PIM solution to streamline their product information management, Myer selected eWave to deliver their solution on the Akeneo PIM platform. After working with Myer to meticulously map out the existing customer journey, eWave developed a strategy that would reengineer the organisation’s technology infrastructure and processes to deliver efficiency and speed-to-market for the supplier network.

The Result

A supercharged product enrichment engine that transformed Myer’s digital efficiency

Today, Myer’s extensive network of suppliers have direct access to a centralised portal where they can upload and enrich product information, with automated verification processes. Internal and external stakeholders also have complete PIM visibility, with a dashboard that prioritises required actions and information errors. The result of these enhancements, is that products now take just two to five days to go live on the Myer website - down from three months. Bringing unprecedented efficiency to organisational processes, the solution has completely transformed Myer’s digital business.

Speed-to-market reduced from 3 months to 2 days

Automated product enrichment workflows for 750-strong supplier network

Seamlessly interconnected commerce technology ecosystem

Find out how eWave can help you today