The Challenge

How could MSF efficiently transform their online presence across multiple markets?

In 2017, Médecins Sans Frontières (MSF) HK made the decision to reengineer its network of websites across Asia. The project scope included its multi-languages sites, including MSF - On track to save, MSF - Warehouse, MSF - SIF and MSF Day. With complex customisation requirements across English, Traditional and Simplified Chinese languages, MSF sought a partner with the experience and expertise to deliver at speed and scale, whilst meeting exacting standards of quality.

The Strategy

Enhance the digital experience through user-centric design and seamlessly interconnected technology

Due to the agency’s experience in the region and a business relationship spanning over 10 years through MSF Australia, eWave was selected to develop the MSF Asia websites on the Drupal CMS platform. eWave worked with the organisation to build an online channel that would enhance the digital experience through user-centric design, and streamline CMS functions so that all departments of the organisation can manage their content pages and campaign sites efficiently. With a growing share of users interacting from small-screen devices, mobile-optimised responsive design was a large consideration in the UX process.

The Result

A highly-agile, content-driven digital experience with the power to support growth

With a reimagined digital experience, and a seamlessly integrated content management engine, MSF can now easily manage their network of websites and campaign pages using a single instance of Drupal. The organisation are also able to create new content and events, publish blog articles, and also create new sub-sites under this comprehensive CMS System. Features such as the Donor relationship management function and crowdfunding have future-proofed the organisation while empowering their users to engage and donate more efficiently. Today, MSF boast supercharged functionality across multiple languages and devices, and an experience that can be realigned and personalised at speed and scale.

An agile experience engine with the power to support growth

High performance infrastructure and CMS functionality

Multi-site, multi-language implementation on a single Drupal instance

Find out how eWave can help you today