The Challenge

How could a British cultural icon step into Australia?

Dr. Martens is a brand steeped in history, and an icon in the footwear industry. In need of an online application to match their in-store experience and reflect their unique ethos, the brand came to eWave to make their digital transformation vision a reality. As the regional launch for the brand’s online presence, selection of an experienced partner was paramount.

The Strategy

Identify the must-win moments of the purchase journey in order to build the ideal customer experience.

With the ultimate goal of brand-wide digital transformation, Dr. Martens partnered with eWave to realise the brand vision. It was critical that eWave created a digital roadmap that would guide the brand’s growth across all channels. Leveraging an ecosystem of harmonious commerce technologies, the strategy would deliver customers a connected, streamlined experience that would nurture customer loyalty long into the future

The Result

A frictionless brand commerce experience that empowers the customer at every touchpoint.

Today, Dr. Martens customers benefit from a reengineered product navigation system, deep social integration, and an order management system that decentralises the stock inventory and enables Click & Collect. With a strong focus on streamlining omnichannel commerce, the reimagined application is a catalyst for the brand’s growth in the Australian market, nurturing customers through the purchase journey.

Decentralised Stock Inventory

Click & Collect Doubled Conversion Rates Overnight

Seamless Omnichannel Experiences

“eWave bring a really unique perspective on how to dial up a digital experience for a consumer. Throughout our relationship, their industry expertise has provided great value for our customers.”

Mark Teperson
Chief Digital Officer - Accent Group

Find out how eWave can help you today