The Challenge

How could Cochlear accelerate their growth on the global scale?

With a series of global storefronts running on entirely separate systems, Cochlear had an inconsistent user experience across borders and a disjointed view of orders, product information and customer data. Cochlear needed an agency partner that had experience implementing commerce solutions across markets. Enticed by the brand vision, eWave took on the challenge.

The Strategy

Unify Cochlear’s brand presence and customer experience on a single platform

Creating a connected experience across every region, eWave would work with Cochlear to unify each global storefront on a central commerce platform. Leveraging Magento to power the transformation, a digital roadmap was constructed to provide a seamless and replicable go-to-market strategy. With this formula, Cochlear’s customer experience would be consistent regardless of geography, streamlining and accelerating the brand’s growth.

The Result

Effortless growth across markets and unprecedented global data visibility

While maintaining flexibility and necessary regional variance, the reengineered digital commerce ecosystem provides a single view of customer data, product orders and business performance. Multiple languages, tax rates, currencies and user behaviours are all unified on a single platform, providing invaluable data centrality and business insights. Cochlear and eWave’s relationship continues to date, with further expansion of the brand’s global presence scheduled long into the future.

Multiple storefronts on a single commerce platform

A single source of customer data and business performance

A successful growth formula for entering new markets

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