As the global leaders in imaging technology, Canon was looking to revolutionise how shoppers interact with brands online. They wanted to establish an emotional connection with their customer, creating experiences that would engage and nurture their customers throughout every stage of the purchase lifecycle. This was a clear vision, plain and simple: to be known for offering the very best customer experiences in the market.
Just six years after they began their journey, Canon Australia has become internationally recognised as a leader in digital commerce. Drawing on extensive research into the way customers experience Canon products, the new application drives the brand’s online presence beyond traditional retail models and delivers an altogether cleaner, guided digital commerce experience. For both B2C and B2B, Canon Australia have built an experience engine that offers customers unprecedented value at every interaction, setting the benchmark for digital innovation.
Head of Digital Commerce, Canon Australia.