When Canon approached eWave with a brief to reimagine their marketing communications, a strategy was developed that would attract, engage and nurture customers in equal measure. The result of the strategy is effective, commerce-centric email marketing that continues to deliver unparalleled ROI at every send.

Responsive

Considering the majority of emails are now being accessed on mobile, ensuring Canon’s emails were optimised for all devices was of the highest priority. Responsive, touch-friendly design elements such as swipe sliders and expandable menus provide an engaging experience for customers accessing emails on the move.

Responsive

Considering the majority of emails are now being accessed on mobile, ensuring Canon’s emails were optimised for all devices was of the highest priority. Responsive, touch-friendly design elements such as swipe sliders and expandable menus provide an engaging experience for customers accessing emails on the move.

Responsive

Considering the majority of emails are now being accessed on mobile, ensuring Canon’s emails were optimised for all devices was of the highest priority. Responsive, touch-friendly design elements such as swipe sliders and expandable menus provide an engaging experience for customers accessing emails on the move.

Conversion Driven Design

Every campaign brief is met with forward-thinking creativity and conversion optimisation at its core. eWave constantly seek improvement in campaign results through innovative technologies and studies into customer behaviour.

Interactive

eWave produce interactive, engaging emails that Canon customers respond to, time and time again. Interactive elements such as countdown timers for sales, and the use of data to deliver hyperpersonalised and automated product recommendations, reimagine what is possible with email marketing.

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