Canon Australia had a clear vision, plain and simple: be known for offering the best B2B customer experience in the market. They also wanted to empower their vendors with a B2C-like self-service commerce platform that exceeded expectations at every stage of the purchase journey. To realise these ambitious goals, Canon Australia needed a commerce platform that was agile and powerful enough to cater for their unique business requirements and scale with their aggressive growth plans. Secondly, they needed an implementation partner with the skills and experience necessary to guide them through their digital transformation.
Integrating closely with Canon Australia’s internal team, eWave partnered with the brand to reimagine their entire digital ecosystem and bring the vision to life. Today, Canon Australia have a B2C-like experience engine that offers vendors unprecedented value at every interaction, setting the benchmark for digital innovation in the B2B sector. Vendors benefit from eWave’s B2B Commerce Suite, strategically employed to streamline the organisation’s order, reorder and order management processes.
Head of Digital Commerce - Canon Australia