Globant’s Commerce Studio helps organizations create best-in-class commerce-enabled experiences, with engineering and design at its core. The goal is to meet the demands of tomorrow's customers, leveraging long-standing expertise with large and complex commerce transformations in both B2B,  B2C and D2C domains.

As an award-winning partner of enterprise-class platforms: Salesforce Commerce Cloud, Adobe Magento Commerce, and other API first, Headless Commerce surround solutions, we help clients create a competitive advantage with commerce at its core. 

Our mission is to empower companies to succeed and thrive in the ever-changing digital landscape by building best-in-class future-ready digital commerce solutions globally.

THE ROLE

This role will be responsible for digital marketing and partner marketing initiatives of Globant Commerce Studio, handling marketing campaigns from concept to execution - develop, implement, track and optimize campaigns and events across all channels. 

Responsibilities 

• Plan, manage and execute marketing initiatives within budgetary guidelines and deadlines such as (but not limited to) tactical campaigns, webinars, events, newsletters, social media, EDMs, and other relevant content. 

• Develop and maintain regular partner communications

• Plan and implement events across regions collaborating with internal and external resources to ensure smooth execution with a post-event report and analysis.

• Promote solutions and brand positioning with partners (research industry trends and support in identifying messaging, value proposition for partner’s product/ solution as it fits into GTM campaigns)

• Probe, assess and pitch co-marketing opportunities with partners and secure MDF  

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing sequences, social media and display advertising campaigns

• Design, build and maintain our social media presence across all digital channels 

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Ensure the website is consistently audited, tracked and optimized based on insights.   

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

• Instrument conversion points and optimize user funnels

THE CANDIDATE

• BS/MS degree in marketing or a related field

• Minimum 5 years marketing experience.

• Experience in e-commerce / tech industries 

• Experience in B2B companies or agencies 

• Experience building and driving partner marketing strategies and execution tactics

• Good understanding of partner business models, digital transformation business drivers, emerging commerce trends 

• Outstanding verbal and written communication skills

• Self-starter, thrives in a fast-paced environment, effectively manages priorities

• Demonstrable experience in setting up and managing SEO/SEM, websites, marketing database, emailers/workflows, social media, display advertising campaigns 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages, use of tracking tools/UTMs and user funnels

• Experience with A/B and multivariate experiments

• Experience in CRM/Marketing/Email marketing tools such as Hubspot/ActiveCampaign, or other similar platforms.

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Hotjar)

• Experience in setting up and optimizing Google Adwords and social media campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

THE BENEFITS

✔Remote Work Opportunities with ultra-flexible working culture

✔Semi-Annual Performance Review, 360 Feedback,  and Individual Growth Roadmap

✔Multiple learning opportunities and Professional Certification Programs

✔Working as a part of a Global team in a Multicultural Environment

✔Unlimited Paid Annual Leave (after first 12 months of employment) 

✔Gifted Birthday Leave

✔Rewarding Compensation Package

Dare to be different!