Retail: Timberland

the challenge

How could a Timberland take a

leap into the Australian market?

A giant of outdoor footwear and fashion, Timberland came to eWave with the goal of strengthening their presence in the Australian market with the launch of a best-in-class digital commerce experience. In need of an online application to match their in-store experience and reflect the brand’s ethos, eWave would work with the brand to produce a commerce ecosystem that would realise their vision of digital reinvention.

The Strategy

Leverage service design thinking to

engineer the ultimate customer

experience

After identifying the must-win-moments of Timberland’s purchase journey, a digital roadmap was created that would streamline omnichannel retail and nurture customers through to loyalty. With an ecosystem of technologies at the core of the strategy, eWave would work with Timberland to build a brand commerce experience with the performance and scalability to drive customer success long into the future.