NFP/NGO: The Fred Hollows Foundation

The Challenge

How could the Foundation

reengineer their digital presence

to thrive in the new digital

economy?

With the goal of reimagining their digital experience with greater online capability and accepting donations through a custom-built donation engine, The Fred Hollows Foundation engaged eWave with the challenge of introducing the original vision of it’s founder to a wider digital audience. eWave would work with the Foundation to truly understand the existing user journey, leveraging technology and a content-driven digital strategy to streamline growth long into the future.

The Strategy

Integrate content & commerce to

foster digital growth through a new

audience

The effectiveness of the website design and overall structure of the digital experience was the result of careful strategic planning, achieved through comprehensive scoping and service design thinking. Working in partnership with key stakeholders from the Foundation, eWave selected Drupal CMS as the engine that would seamlessly integrate content and commerce, resulting in the blueprint for what is now the model NGO website.