Media: Tatler Asia

The Challenge

How could Tatler take their

content-driven digital experience

to the next level?

Asia Tatler is Hong Kong & Macau’s leading luxury lifestyle portal - the ultimate resource on luxury living with a membership platform that allows its subscribers exclusive deals and privileges. As a brand extension of the prestigious Hong Kong & Macau Tatler print magazines, the digital presence was identified as being incredibly important to the overall growth of the brand.

The Strategy

Construct a compelling digital

experience across multiple devices

After identifying the need to reengineer the digital experience, eWave was selected by Asia Tatler to custom build this feature rich website, using the enterprise-level CMS, Drupal. Working closely with the brand to build a comprehensive understanding of the Tatler Asia audience and the way they consume content, eWave co-created a digital roadmap that would enhance browsing experiences for existing users, while ensuring the underlying technology infrastructure was equipped to support growth.

Today, the Asia Tatler digital experience is eWave’s showcase online media implementation. The reimagined digital publishing experience has provided a platform from which the Asia Tatler brand has grown across all mediums, and the technology infrastructure has consistently supported over 20,000 visitors on a daily basis. With rich media management capabilities, as well as article editing, approval and publishing functions, processes are entirely streamlined. eWave and Asia Tatler have an ongoing business relationship, with the agency continuing to support the publisher’s growth through a host of managed services.

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Media: Tatler Asia

TATLER ASIA