Myer is an iconic Australian department store that first opened its doors in 1900 in Bendigo. Today, the company’s reach includes 61 stores, 11,500 team members, and a network of 2,500 suppliers.
As an established brick-and-mortar retailer with a growing online presence, Myer is passionate about providing the best customer experiences across all channels.





Products were taking 3+ months to make it onto the website. Stock often sold out before it was available online due to the seasonality of retail.
After two years and significant investment in previous projects, Myer still struggled with effective PIM (product information management) and the speed of taking new products to market.


Myer needed to drive eCommerce growth but was held back by its digital processes. The company envisioned a 2-week lead time for products to be eCommerce-ready.
Myer also wanted to ensure a better experience for its 2500+ suppliers and modernise its technology stack.
Akeneo recommended eWave due to its ability to deploy complex solutions - quickly and to a high-quality standard.
Previous PIM projects had failed to deliver results. Myer’s internal teams were, therefore, resistant to changing processes again for an unproven solution. The team minimised process changes, implemented phased roll-outs, and conducted supplier training in all major Australian cities. This approach built confidence with internal business teams and suppliers while creating tangible results.
eWave brought an innovative product information management strategy that enabled impressive product time-to-market reductions, from 3 months down to 2 days.
The team developed an intuitive UX/UI with a tailored supplier portal. The portal manages gold, silver, and bronze categorisations to trigger specific supplier automations and workflows. Suppliers can also track product status at any time. These improvements have considerably boosted efficiency and supplier satisfaction.
In 3 months, eWave delivered an industry leading Product Information Management technology that has re-engineered and transformed Myer’s digital infrastructure. Myer, its suppliers, and its customers will continue gaining value from this solution well into the future.




Reduced product time-to-market from 3 months to 2 days
Automated product enrichment for 2500+ suppliers
Myer’s fastest agile project delivery in company history
Schedule a 30 min discovery session.