Built around value and service
Connor

Connor is a mainstay in the Australian menswear industry, since opening it’s doors in 2006 to opening more than 180 stores in Australia & 6 in New Zealand. As a successful part of Retail Apparel Group (RAG) Connor prides itself on offering great style, amazing value & excellent service to the everyday guy.

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Connor
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Connor
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Connor
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Connor
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Connor
CHALLENGES
Facilitating Better Customer Experience Across Digital Channels
01

The objectives of the Connor Website redesign was to leverage the frictionless customer experience created for YD, supporting the cross-channel nature of consumer journeys.

02

Connor’s brand presence is value driven, it was important to the client to represent this without coming across cheap.

03

Connor wanted to improve their click & collect experience with a shift from warehouse-to-store delivery to true instore pickup with a live preview of stock levels.

04

The previous website was very category driven and based on ERP systems and was outdated in terms of commerce functionality which lacked the ability for click-and-collect options

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Connor
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Connor
STRATEGY
Balancing Design with Business & Consumers Objectives

Leveraging the framework created for , Connor was able to implement a seamless omnichannel experience for users with a focus on value sells & large scale promotions.

With Connor’s click & collect implementation, eWave needed to design a system that could seamlessly display live stock levels, direct customers to their nearest 3 stores from PDP and communicate with the checkout function to smoothly connect decisions made on the PDP to checkout stage.

EXECUTION
Leveraging Architecture for greater Customer-Centric Experiences
01

eWave worked alongside RAG to create a unique website for Connor that leveraged existing framework, this involved personalising already designed features to be more specific to the Connor user.

02

This design-only engagement allowed eWave to focus on the UX/UI components for a headless solution without being limited by technology, working alongside RAG’s development team we we’re able to generate concepts to accommodate all their needs.

03

Among a range of transformative digital solutions, eWave delivered:

  • Implementation of a complex yet easy to understand click & collect system with live stock updates.
  • A headless solution with a large focus on content, running multiple promotions and simplifying the buying journey for each user.
  • Accessible design features, with the ability to edit pages and scale upwards.
Result
Transformed Customer Journeys

Catered for multiple promotional scenarios

Value driven cart cross-sell journey

New Click & Collect Experience Journeys

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