A website that drives efficiency and effectiveness whilst creating fluid customer experiences through every interaction.
Innovation was at the core of Ripcurl's strategy and the result is a unified Commerce platform capable of providing consistent standards of quality and user experience, enabling Ripcurl to globalise their catalogue and offer more product range to customers, regardless of region.
Deep social integration was at the heart of this transformation and this was achieved by developing a commerce engine that uses content as its main driver for selling product. Moving away from a banner-driven interface, Ripcurl was designed around lifestyle content and user engagement, with a strong emphasis on show-casing the Ripcurl way of life.
The result is a reimagined application which enables every store to become a distribution centre. Whether the customer is shopping on the website, on the mobile app or in-store, Ripcurl can pull stock from the most optimal location in order to fulfil the customers order. This has simplified the shopping process, increasing size availabilities and reducing customer disappointment.