Retail: Platypus

The challenge

How could Platypus take their

digital commerce experience to

the next level?

Platypus curates the latest and greatest footwear and apparel for individuals with a personal style. With an already well established brick and mortar presence, Platypus sought to empower the customer by streamlining omnichannel purchase journeys and creating compelling experiences at every touchpoint.

The Strategy

To harmoniously balance functionality, efficiency and innovation

Innovation was at the core of Platypus’ strategy. With over 70 Platypus stores spanning across Australia and New Zealand, eWave created a digital roadmap that guides the brand’s vision of multi-channel transformation. The goal was to offer customers a connected, streamlined experience across all channels, and the strategy was a blueprint for success in a fast-changing market.