B2C: Nike
Challenge
How could eWave create a digital experience worthy of the world’s biggest sportswear brand?
As the most recognisable sportswear brand in the world, Nike was looking to align their online presence with their reputation for quality and innovation. The brand wanted to entirely restructure their user journey, redevelop their integrations, and produce a seamless transition from acquisition to conversion. In 2015, Nike selected eWave to build out their digital roadmap and accelerate their journey to commerce maturity.