In what was widely regarded the highlight of the MagentoLive Australia 2018 event, Mark Teperson took to the stage to present a keynote speech on Accent Group’s digital transformation, after being presented the Trailblazer Award by Magento Commerce CEO, Mark Lavelle.
The award is a wholly deserved recognition of Mark’s industry expertise, and his insatiable drive to set benchmarks for customer experience and maximise operational efficiency across Accent Group’s many brands.
As Chief Digital Officer at Accent Group, Mark oversees the Australian and New Zealand digital commerce operations for many of the world’s most iconic footwear brands, including: Vans, Dr. Martens, Platypus, Skechers, The Athlete’s Foot, Timberland, Hype DC, and many others.
Since partnering with eWave in late 2016, Mark has helped lead this illustrious list of brands and retailers through dramatic digital overhaul, positioning technology at the heart of the business strategy.
Core technologies such as Click & Collect, Click & Despatch, and Endless Aisle have helped to transform the omnichannel customer experience. Working closely with the eWave team, Mark was instrumental in establishing Accent Group’s logical architecture and completely decentralised order management system for their extensive retail network.
Accent’s reimagined order management system ensures customers can always purchase their desired product regardless of stock location, providing a vastly enhanced customer experience across every touchpoint.
The result of this digital transformation is an incredible 170% growth in sales this year to date, across the Accent Group of brands and retailers. Click & Collect also doubled conversion rates overnight, after being rolled out in 2017.
To start your brand’s digital transformation, and learn how you can leverage technology to drive your business growth, speak to eWave today.
Michael is a Digital Campaign Strategist at eWave. With a passion for connecting brands with innovation in the commerce space, he has a focus in AI, Omnichannel Strategy and Marketing Automation. Follow his work here or connect with him on LinkedIn.