Retail: Kent & Curwin

The Challenge

How could Kent & Curwen deliver experience-driven commerce?

Kent & Curwen is a British Heritage Menswear Brands with a strong retail network in Greater China. In search of a partner to help them expand their international footprint through digital commerce, eWave Hong Kong worked closely with the brand to understand their customer, audit the technology infrastructure, and develop a digital roadmap that would align them with the future of experience driven commerce.

The Strategy

Develop a strategic roadmap that

would accelerate growth across

markets

eWave developed a close partnership with Kent & Curwen to provide not only the eCommerce solution, but technical advice and an implementation strategy that would support the brand in their global expansion. Multiple websites would be developed on a single instance of Magento 2 to ensure brand consistency internationally, while customised integrations to the OMS system would be developed to enable local integrations.