The ABC of B2B Transformation
What’s all this “B2B Transformation” you ask? Well, put simply, digital transformation is the application of digital technologies to streamline processes and improve customer experience. Easy, right? Well, kind of.
Remaining relevant as the industry evolves and competition heats up is no easy task.
Brands usually turn to new trends, technologies and increased marketing spend to try and keep up but this fails to recognise how vital your point of transaction is, in the context of a changing e-commerce landscape.