4 Ways Magento 2’s Streamlined Checkouts are Putting Money in Retailers’ Pockets
Consumers in 2017 have higher expectations of user experience in eCommerce than ever before, and in a market of high competition and small margins, streamlined checkouts have a considerable impact on the success of an online store. At the time of writing, Listrak’s statistic for the percentage of shopping carts that are abandoned stands at 77%. Of this figure, 27% didn’t convert because checkout processes were too long or confusing. For enterprise brands, revenue lost from unoptimised checkouts can run into the millions of dollars.