How Platypus Stayed One Step Ahead of the Australian Footwear Industry
Platypus is a giant in the fashion footwear market. With over 70 brick and mortar stores spanning across Australia and New Zealand, the brand wanted to extend their category dominance online by undertaking a digital transformation.
How In-Store Fulfillment is Transforming Australian Omni-Channel Retail
In a commerce landscape where 83% of Australian consumers expect to be given the option of same day shipping, flexible fulfillment is the key to maintaining a positive end-to-end customer experience. And with a land mass the sixth largest in the world, yet a population outside the top 50, Australian retailers face a unique challenge in order to keep their customers happy.