A convergence of advances in AI and the rising popularity of mobile messaging apps has ignited a new wave of innovation in digital commerce. Chatbots – virtual assistants that converse through typed messages – provide 1-to-1 personalised customer service interactions, bringing brand voices to life and providing an unprecedented convenience to commerce experiences. 2017 is the year of conversational commerce.
Age of the Algorithm: Why UX Designers Need to Pay Attention to AI
Artificial Intelligence should no longer be confined to the concerns of data scientists and developers. Indeed, It is increasingly apparent that machine learning stands to transform innovation, creativity and productivity for the digital age.
How Platypus Stayed One Step Ahead of the Australian Footwear Industry
Platypus is a giant in the fashion footwear market. With over 70 brick and mortar stores spanning across Australia and New Zealand, the brand wanted to extend their category dominance online by undertaking a digital transformation.
How In-Store Fulfillment is Transforming Australian Omni-Channel Retail
In a commerce landscape where 83% of Australian consumers expect to be given the option of same day shipping, flexible fulfillment is the key to maintaining a positive end-to-end customer experience. And with a land mass the sixth largest in the world, yet a population outside the top 50, Australian retailers face a unique challenge in order to keep their customers happy.