Retail: Dr Martens
How could a British cultural icon
step into Australia?
Dr. Martens is a brand steeped in history, and an icon in the footwear industry. In need of an online application to match their in-store experience and reflect their unique ethos, the brand came to eWave to make their digital transformation vision a reality. As the regional launch for the brand’s online presence, selection of an experienced partner was paramount.