How could Canon Australia
reinvent the B2B experience for
their network of vendors?
Canon Australia had a clear vision, plain and simple: be known for offering the best B2B customer experience in the market. They also wanted to empower their vendors with a B2C-like self-service commerce platform that exceeded expectations at every stage of the purchase journey. To realise these ambitious goals, Canon Australia needed a commerce platform that was agile and powerful enough to cater for their unique business requirements and scale with their aggressive growth plans. Secondly, they needed an implementation partner with the skills and experience necessary to guide them through their digital transformation.