Retail: Dr Martens

The Challenge

How could a British cultural icon

step into Australia?

Dr. Martens is a brand steeped in history, and an icon in the footwear industry. In need of an online application to match their in-store experience and reflect their unique ethos, the brand came to eWave to make their digital transformation vision a reality. As the regional launch for the brand’s online presence, selection of an experienced partner was paramount.

The Strategy

Identify the must-win moments of

the purchase journey in order to

build the ideal customer experience

With the ultimate goal of brand-wide digital transformation, Dr. Martens partnered with eWave to realise the brand vision. It was critical that eWave created a digital roadmap that would guide the brand’s growth across all channels. Leveraging an ecosystem of harmonious commerce technologies, the strategy would deliver customers a connected, streamlined experience that would nurture customer loyalty long into the future