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Commerce Champions: How Nick Hull’s Strategic Vision Drives Brand Innovation


In this edition of eWave Commerce Champions, we feature Nick Hull, the man in charge of eWave’s Commerce Strategy!

What’s your role at eWave?

My role mostly involves working with brands to help them transform their commerce experience, and continually optimise their digital brand strategy. I manage a really talented team of Commerce Strategists, who connect with our key technology partners to ensure our clients are always on the forefront of innovation and remain one step ahead of their competition.

Tell us how you developed into this role.

I started at eWave 5 years ago on a graduate scheme, and as the agency has grown, so have I. Over this period, I’ve been lucky enough to drive a host of massive, transformational projects for household names like Canon, Coca-Cola, Platypus and Kennards Hire, as well becoming a regular speaker at industry events and conferences.

Tell me about some exciting projects you’re currently working on?

Like us as an agency, many of our clients are going through a significant transformative period. We’re looking at our brands’ positioning within their markets, and constantly analysing customer behaviour and industry trends to identify opportunities for growth. The potential new technology presents for our clients is astronomical, and being able to guide their growth is a privilege.

What advice can you give other Brand Strategy teams?

The commerce market is so fast moving that in order to stay ahead of the pack, you need to constantly have your finger on the pulse and never sit still. I have daily discussions with our technology partners to ensure I’m aware of anything and everything that might be of benefit to our clients.

What’s been happening at eWave recently?

The growth that this agency is experiencing at the moment is incredible, and it’s great to be a part of it. We open our new Sydney CBD office in The Rocks next month, which really feels like the next chapter for us. New office, new partners, new technologies – it’s a really great time to be at eWave.

Tell us where you see the future of commerce strategy.

We’ve been talking about Artificial Intelligence for a while now, but Deep Learning and the hyper-personalised commerce opportunities that the technology presents – that’s the future! eWave are currently working on some incredibly exciting projects in this space, so it’s great to be at the forefront of this innovation.


Find out how Nick and the eWave team can help your business today

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May 22, 2017