FMCG: Coca cola

The challenge

How could Coke Vending reimagine their digital experience and accelerate lead generation?

As Australia’s leading supplier of vending machines in the B2B sector, Coke Vending services hundreds of locations nationwide. With an outdated UI/UX and an online awareness uncharacteristic of a Coca-Cola brand, Coke Vending approached eWave with a goal of organisation-wide digital transformation. Providing customers a quick and easy means of gathering important information, and subsequently submitting an enquiry was paramount to the success of application.

the strategy

To resolve, rebuild and transform the Coke Vending customer experience

As Australia’s leading supplier of vending machines in the B2B sector, Coke Vending services hundreds of locations nationwide. With an outdated UI/UX and an online awareness uncharacteristic of a Coca-Cola brand, Coke Vending approached eWave with a goal of organisation-wide digital transformation. Providing customers a quick and easy means of gathering important information, and subsequently submitting an enquiry was paramount to the success of application.