Retail: Cerruti 1881

The challenge

How could Cerruti 1881 create magnetic customer connections across markets?

Driven by the brand’s desire to expand their presence internationally, Cerruti 1881 sought a agency partner that would help them deliver a compelling, deeply engaging digital experience for the global market. To support this growth, the brand also required a technology infrastructure and central commerce platform with the agility to scale. Due to the agency’s experience partnering with global brands across markets, eWave were selected to guide Cerruti 1881 through their growth strategy and commerce implementation.

The Strategy

Construct a technology ecosystem

with the power to grow with the

brand

In order to support Cerruti 1881’s ambitious growth plans, the importance of the supporting technology infrastructure was unquestionable. Working closely with the retailer, eWave engineered a powerful ecosystem of integrations, ready to scale at speed. Localisation was also vital to the success of the project, so checkout flows were tailored for different market standards.