Retail: Canon

The challenge

How could Canon align their

digital experience with the fast-

changing commerce landscape?

As the global leaders in imaging technology, Canon was looking to revolutionise how shoppers interact with brands online. They wanted to establish an emotional connection with their customer, creating experiences that would engage and nurture their customers throughout every stage of the purchase lifecycle. This was a clear vision, plain and simple: to be known for offering the very best customer experiences in the market.

The Strategy

Deconstruct Canon’s customer

journey, then rebuild it using the

blueprints of the ideal

To realise this ambitious goal, Canon Australia needed to successfully manage numerous variables. First, they needed a leadership team with the vision and management structure to tackle the challenge. Second, they needed a commerce platform agile and powerful enough to cater for their unique business requirements and scale it into the future. And finally, they needed an implementation partner with the skills and experience necessary to guide their digital transformation.

Awards