CAMPAIGNS: CANON

The Challenge

How could Canon Australia

reengineer and nurture customers

through their purchase journey?

Canon Australia approached eWave with a brief to entirely reimagine their email marketing communications. The challenge for eWave was to create a stream of communication that would attract, engage and nurture customers in equal measure. To truly make an impact on Canon’s technology-savvy customers, the campaign strategy would have to be interactive, conversion-centric, and powerfully creative.

The Strategy

Create responsive, interactive and

personal emails that impact

customers across all devices

eWave would work closely with Canon Australia to produce interactive, engaging emails that Canon customers respond to, time and time again. Ensuring Canon’s emails were optimised for all devices was also of the highest priority. Responsive, touch-friendly design elements such as swipe sliders and expandable menus would provide an engaging experience for customers accessing emails on the move.