July 9, 2018 / BY Michael Mason

Smarter Marketing Starts with 1:1 Hyper-personalised Experiences CATEGORIES: TECHNOLOGY

In a digital economy that breeds constant innovation, the connected consumer demands more from sellers than ever before. While new technologies have empowered customers to engage with brands wherever they are, whenever they want, the caveat of these benefits is that buyers are often at risk of becoming overwhelmed by a tsunami of irrelevance.

As such, brands need to be intelligent in the way that they market; relevant, engaging commerce experiences are not only expected, but demanded. 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them, and those that fail to cater to customer needs drastically reduce their chances of converting products into purchases.

Salesforce Marketing Cloud is a best-in-class unified marketing platform for consumer engagement at enterprise scale. For the first time, marketers can develop a detailed picture of their consumer, engage them, and personalise their experience across every touchpoint - all from one powerful marketing suite.

So how can Marketing Cloud benefit your organisation? Find out in our latest whitepaper: How to Create Hyper-Personalised Customer Experiences with the Power of AI & Salesforce Marketing Cloud - download it here.

Here’s what you’ll learn:

- How to connect customer data across every channel on every device
- How to use 1:1 personalisation on a grand scale
- How to market smarter with AI & Automation

July 9, 2018 / BY Michael Mason