Unparalleled Usability

After tireless research into the unique consumer behaviour of Platypus customers, eWave developed a display system that enhances customer
experience and
streamlines the
user journey.

Unparalleled Usability

After tireless research into the unique consumer behaviour of Platypus customers, eWave developed a display system that enhances customer
experience and
streamlines the
user journey.

Unparalleled Usability

After tireless research into the unique consumer behaviour of Platypus customers, eWave developed a display system that enhances customer
experience and
streamlines the
user journey.

Unparalleled Usability

After tireless research into the unique consumer behaviour of Platypus customers, eWave developed a display system that enhances customer
experience and
streamlines the
user journey.

Unparalleled Usability

After tireless research into the unique consumer behaviour of Platypus customers, eWave developed a display system that enhances customer
experience and
streamlines the
user journey.

State-of-the-art Navigation

Based on extensive strategy and user journey workshops, eWave engineered a product navigation system that empowers the customer to experience Platypus’ brands and shoes the way they want to.

State-of-the-art Navigation

Based on extensive strategy and user journey workshops, eWave engineered a product navigation system that empowers the customer to experience Platypus’ brands and shoes the way they want to.

State-of-the-art Navigation

Based on extensive strategy and user journey workshops, eWave engineered a product navigation system that empowers the customer to experience Platypus’ brands and shoes the way they want to.

State-of-the-art Navigation

Based on extensive strategy and user journey workshops, eWave engineered a product navigation system that empowers the customer to experience Platypus’ brands and shoes the way they want to.

State-of-the-art Navigation

Based on extensive strategy and user journey workshops, eWave engineered a product navigation system that empowers the customer to experience Platypus’ brands and shoes the way they want to.

Innovative Logical Architecture

Our specially designed integration between Magento 2 and Apparel 21 was a landmark for retail inventory decentralisation. By creating this network, eWave connected all Platypus warehouses and retail stores into one multi-channel system, giving customers access to every pair of shoes available in the country.

Click
& Collect

This architecture also enabled Platypus to offer their customers industry-leading functionality such as click and collect, click and dispatch and multi-channel returns.

Social
Commerce

Our shoppable Instagram feature delivers targeted content to the customer at the right stage of the buyer journey and acts as social proof, fast-tracking their progress to conversion.

Size
Recommender

After completing a meticulous and data-driven audit into Platypus’ customers’ pain points, eWave created a customised sizing matrix for multiple brands and regional specifications, making sure customers get the perfect fit every time they shop.

A Platform for Success

Building on Magento 2 offered Platypus a engine with the performance and scalability to drive customer success long into the future.

Optimised Touchpoints

Platypus customers use mobile as their primary device, and so a basic responsive website wasn’t enough. Instead, eWave built a customised mobile theme with the speed and functionality of an in-app experience.